The SRN Associates Logo

We often get asked what our logo represents, and whether it means anything.  So we have decided to add this page to our website to explain where it came from and what we believe it represents.

The logo consists of three square 'flags'.  The first with one large gold square, the second divided into 4 equal smaller squares, and the third divided further into a checkerboard pattern with 8 gold squares, all smaller still.

The characters have 4 important aspects, which all support the SRN Associates brand and philosophy.

1. The 'flags themselves are indeed flags.   They are based on international Maritime Signal Flags, used to signal between ships or between ship and shore.  They are used to spell out messages.  The three flags of the logo represent the shapes of S, R and N.  The maritime version of the flags are coloured.  In the 'S' flag and the 'N' flag the gold squares would be blue.  In the 'R' flag, the gold squares would be red and the white cross would be yellow.

2. By using flags for maritime use in this way, it becomes easy for ships to communicate across a distance, and overcomes barriers such as language.  It enables a clear message to be communicated.  Clarity of thought and clear communication are things SRN Associates strive for too.

3. The gold squares are different sizes in each 'flag', which perhaps is a metaphor for the different sizes of businesses we work with.

4. The original colours of the flags squares were replaced by a simple uniform gold colour.  Why choose gold?  Well:

   • Gold as a commodity is known to be a solid and dependable investment, even in times of economic uncertainty

   • Gold also represents value, and a sense of worth (we buy gold jewellery)

   • Gold is also associated with winning (i.e. gold medal). Something we all like to be associated with

And there you have it.